The Real Deal
Meet the batchmakers
The vision for Luther Lather Shaving Creamery was to infuse naturally made men’s cosmetics into a craft brewery type setting where the four seasons dictate and inspire limited edition launches and small batch novelty.
The father and son team can often be found with their collection of handsome at expos, festivals and various pop ups. They take much delight by connecting with loyal followers and interacting with wet-shavers alike.
Olin Penna [ Proprietor]
When not churning out batches, you will find Olin at the hockey rink, playing tennis, jogging with his Catahoula or hanging out near the bonfire in his familys backyard.
Doug Penna [CoProducer/Advisor]
Doug was the co-producer and Father who helped oversee production and the refill fulfillment process. Doug was a retired forester, an avid hiker, walleye fishermen and enjoyed watching baseball. He passed away October 2024 and will be deeply missed by everyone who came in contact with him.
His legacy will live on within Luther Lather and his profound impact will be carried on for years as a true testament for how a Father should be.
Environmental impact
In a retail era of disposable consumables its so vital to rethink the way we use, purchase and feel about items we use on a daily basis. After much reflection we wanted to recreate Luther Lather to better ourselves, the environment and to better the lives of our customers, friends & community. We truly yearn to produce and share a meaningful product.
